Raw Korean

Female empowerment

One of the main conversations Raw Korean founders and I had was regarding the harsh name of the company.

Although initially conceived to show the power of women, they wanted a toned down brand.

Rebrand focused on fun

However their initial take on the brand felt like it lost personality in the process of toning down.

To deevelop a fun and engaging brand the colors, logo and communication style were reworked. By working with the insipirational figure of an archer various brand proposals were created by @galya_kimka302c.

UI/UX

@Panhee created wireframes that were used later to prototype HTML + CSS pages that reworked Raw Korean's website to incorporate design principles and better navigation elements, including a side scroll a la Netflix.